Job Description

Work with Creative Director to develop and execute marketing plans, with an emphasis on Digital Marketing, for all Dwellings Home, Liliplum Kids, Mindful Market and Ashley Furniture Homestore brands, including the rollout of all in store promotional activities in Barbados, ensuring store teams are briefed and aware of all campaigns.

Develop strategies and tactics to get the word out about our brands and drive qualified traffic to the stores.

Essential Functions

1. Plan and execute all marketing activities, with a strong emphasis on digital and direct marketing including SEO/SEM, marketing database, email, social media and Google advertising campaigns

2. Brainstorm new and creative growth strategies

3. Build strategic relationships and partner with key industry players, agencies and vendors.

4. Be in charge of marketing budget and allocate/invest funds wisely.

5. Measure and report performance of marketing campaigns, gain insight and assess against goals.

6. Keep abreast of all marketing deadlines and ensure all projects are completed on time.

7. Brief in-house design team on marketing projects to develop artwork in line with the branding strategy.

8. Coordinate with merchandising and sales teams to implement advertised in-store promotions, events and signage.

9. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.


1. Bachelors or Masters degree in marketing or a related field

2. Proven working experience in digital marketing

3. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns with solid knowledge of digital/social analytics tools

4. Positive, high energy can-do attitude

5. Ability to achieve results both independently and through others by fostering a spirit of teamwork and cooperation.

6. Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.

7. Good taste, a sense of aesthetics and a love for great copy and witty communication

Apply via LinkedIn…

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